Semihandmade

As the editorial director of SemiStories, a lifestyle website I created from scratch for cabinetry company Semihandmade, I was in charge of all branding and editorial direction. I created exclusive series alongside home tours, DIY projects, and recipes (with an editorial team I hired and trained).

I wanted the look and sound of the site to match the feel: A place where knowledgeable people hung out and shared their wisdom, but didn’t take it all too seriously. I brought on a web designer and illustrator to help me bring a vision of earthy shades in a playful interface to life. In its first month, SemiStories received more than 22,000 visits from approximately 19,000 users.

Writing | Content Strategy | Design | Branding | Data Analysis