Netflix

I worked with Netflix’s marketing team behind Squid Game: The Challenge to introduce an interactive, online component to viewers as they watched real-life players battle it out for $4.56 million—and placed their bets on who might win. Think about the classic board game Guess Who?, but add the bios and alliances of 456 people. It involved writing a backstory for each player, noting their progression through each episode, and teasing any potential outcomes. Oh, and a lot of rewinding.

Writing | Content Strategy