West Elm + Pottery Barn

As a senior copywriter for West Elm, Pottery Barn Kids, and Pottery Barn Teen, I created email marketing and social media campaigns for three distinct audiences: A super cool professional who’s very on trend, a sweet kid who likes a bit of color, and a teen who just wants to be left alone in a very nice space, ok?

I worked on proprietary campaigns and partnerships—shoutout to Hello Kitty, influencers Chris Loves Julia, and Disney—and sometimes my turns of phrase reached stores and catalogs.

Writing | Content Strategy | Creative Ideation