Storytelling at the intersection of editorial, marketing, and strategy.

I’m Kelly Dawson, a strategic storyteller, media expert, and marketing consultant.

My editorial work has been featured in nearly every major publication in America, including The New York Times, Vox, Travel + Leisure, Real Simple, and McSweeney's. I’ve been a contributor to Dwell since 2015 and Architectural Digest since 2017, as well as a longtime essayist for Cup of Jo. Guided by a passion for impactful storytelling, I’ve served as the five-time guest editor for Refinery29's groundbreaking “Voices of Disability” series, alongside other guest-editing roles at AFAR and Good Housekeeping. Plus, I had a two-time guest hosting stint on the acclaimed podcast Call Your Girlfriend. I’m currently working at Zillow on a long-form content strategy tailored to AI search capabilities.

As a marketing consultant, I’ve collaborated on campaigns and brand narratives for Google, Netflix, West Elm, and City National Bank. I have a master’s degree from The London School of Economics and live in my hometown of Los Angeles.

Bespoke Strategy for Lifestyle, Design, and Travel Brands

Ready to transform your brand narrative? Discover specialized creative direction, content creation, and full-service brand strategy at my lifestyle consulting agency, At the Crosswalk.

My design, disability, and lifestyle coverage has been featured everywhere from Architectural Digest and Dwell to Vox and The New York Times. From intimate, voice-driven essays and investigative features to high-ranking, expert-led guides, I deliver sharp, culturally resonant storytelling across every format.
Going freelance shouldn't mean figuring it all out alone. Whether you’re preparing to take the leap or you’re an established creative ready to increase your income, I can fast-track your progress.
I offer tailored 1:1 coaching built around your goals, from one-time deep dives to ongoing strategy sessions.
My corporate marketing work has been trusted by brands like Google, West Elm, and City National Bank. I specialize in developing end-to-end, full-service campaigns—transforming complex brand goals into cohesive, high-impact copy and creative strategy from inception to launch.
As an established writer and media expert, I regularly bring engaging insights to worldwide audiences. I am available for podcast interviews, expert editorial commentary, panel discussions, and speaking engagements. If you are looking for a compelling voice at the intersection of design, lifestyle, and disability, let’s collaborate.