Meet strategic storyteller and marketing consultant Kelly Dawson.

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Catch up on the blog — including exclusive stories — here!

Meet Kelly Dawson
A woman with black hair smiling and dressed in white, standing against a wooden fence.

Storytelling at the Intersection of Editorial, Marketing, and Strategy

I’m Kelly Dawson, a strategic storyteller, media expert, and marketing consultant based in Los Angeles. I’m the founder of the consulting agency At the Crosswalk.

I have a master's degree from The London School of Economics and my industry experience is set between media prestige and brand strategy. My editorial work has been featured in The New York Times, Vox, Dwell, and Architectural Digest, while my corporate marketing campaigns have been trusted by brands like Google, Netflix, and West Elm. Most recently, I worked at Zillow on a long-form content strategy tailored to AI search capabilities.

Let’s Work Together:

  • Editorial and Content: Immersive long-form features, personal essays, and authoritative lifestyle guides for SEO and GEO. (Note: Exclusive stories can also appear on this blog.)

  • Corporate Marketing: Full-service campaigns and brand narratives alongside my consulting agency, At the Crosswalk.

  • Business Coaching: Tailored strategies to launch or scale your independent creative career with one-on-one sessions.

Get to Know Kelly

Get to Know Kelly 

Kelly’s Most Frequently Asked Questions

  • When you hire me directly, you are securing my individual expertise for business coaching, editorial features, or copywriting. For larger corporate projects requiring end-to-end campaign development, scaled content strategy, or comprehensive creative direction, we can channel your project through my consulting agency, At the Crosswalk.

  • My business coaching sessions are ideal for independent creatives, freelancers, and media professionals who are either preparing to launch their independent careers or are established but struggling to scale. If you are unsure about your rates, confused about client acquisition, or overwhelmed about the prospect of working for yourself, these sessions provide a clear and profitable roadmap for your specific business goals.

  • My expertise lies at the intersection of lifestyle, interior design, travel, and disability advocacy. I specialize in transforming complex brand goals into culturally resonant, high-performing storytelling—whether that’s through features in Architectural Digest, copy for Netflix, or AI-optimized content for Zillow.

  • SEO ensures your content ranks on standard search engines, which is a strategy I’ve incorporated into thousands of stories over the years for publications like Good Housekeeping, Real Simple, AFAR, and House Beautiful. GEO (Generative Engine Optimization) ensures your brand’s narratives are prioritized and accurately cited by AI search platforms and LLMs. As brands like Condé Nast and Zillow shape their storytelling for this next phase of digital discovery, I know how to craft narratives that meet this new standard—including plans tailored specifically to your business.

  • Absolutely! My blog serves as a dedicated lifestyle resource covering home, travel, fashion, and beauty. I partner with select brands to craft exclusive sponsored stories, product spotlights, and immersive design features that resonate deeply with my audience.

    Because every story I produce is engineered with modern SEO and GEO in mind, an exclusive feature on this blog doesn't just reach my immediate readership—it serves as an overarching digital asset that continues to drive discovery for your brand across search and AI engines.

    Let’s Collaborate: If your brand aligns with lifestyle, design, travel, beauty, or fashion, reach out by email to get started.