Before & After: A Milwaukee Rental Where Each Room’s Paint Color Is Bolder Than the Last
Photo: by Lake Effect Club
Lizz Wasserman wants you to get to know Milwaukee. As a creative executive who grew up in the Wisconsin hub, she doesn’t mind being its unofficial ambassador. “Milwaukee is wonderfully weird in a way that big cities just aren’t,” she says.
Wasserman met Adam Loeb, the in-house director for the New York Times T Brand, when they were college students in Madison. And she jokes that her husband Isaac Resnikoff, who runs an architectural firm in L.A. called Project Room, “married in” to this city’s love of festivals, community, and a fun bar scene that won’t blow your budget. “The three of us have been close for a long time, and during the pandemic, we fantasized about travel,” she remembers. They lamented the ways in which short-term rentals didn’t capture the spirit of their beloved Milwaukee, and so they set about creating a place that did. Enter: The Lake Effect Club.
